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blogstorm: blogstorm: When a large amount of activity, information and opinion erupts around a particular subject or controversy in the blogosphere, it is sometimes called a blogstorm or blog swarm. Wiktionary
This sheaf of paper with gaudy cover ... This sheaf of paper with gaudy cover glued to the spine is not the book. The book is not an object on the table, it is an event in the readers mind.... The book, therefore is only finished when someone reads it. Lois McMaster Bujold