generonym :  generonym :
A brand name that has become a generic name for its product category. (E.g. coke, kleenex, heroin, zipper, aspirin, escalator, granola, yo-yo and linoleum.)
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Now this is not the end. It is not even ... Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.
Winston Churchill
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