Fundraising Analytics
Using Data to Guide Strategy
Birkholz, Joshua M.
Hardcover
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BOOK SYNOPSIS
Your guide to successful fundraising
Drive success in fundraising with step-by-step instructions for conducting analysis in-house. Part of the AFP Fund Development Series, you'll gain access to numerous charts, quotes, and graphs, as well as SPSS screen prints (a leading worldwide provider of predictive analytics and solutions).
Joshua Birkholz is a national expert on data mining and maintains significant name recognition in the prospecting field. He was the first dedicated data mining professional in a fundraising organization. Organizations such as the Corporation for Public Broadcasting, MIT, Tufts University, and Cedars Sinai Medical Center, have turned to Birkholz to build their analytics and/or prospecting programs.
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MORE BOOK INFO
ISBN: 047016557X
Dewey Decimal: 658.15/224
Library of Congress: 2007049356
Book Publisher: John Wiley & Sons Inc
Language: ENG
No. of Pages: 224
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