Screw It, Let's Do It
14 Lessons on Making It to the Top While Having Fun and Staying Greener
Branson, Richard
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BOOK SYNOPSIS
In 1968, a young man named Richard Branson began an improbable journey. From opening a tiny record store, called Virgin Records, on the second floor of a building in London, Richard went on to become the head of one of the worlds most universally recognized and respected groups of companies. The Virgin name has become a truly global brand and Richard its charismatic public face. His story is awe-inspiring, breathtaking, and often just plain fun. From airlines to mobile phones, round-the-world balloon flights to space travel, a Caribbean island and a South African game reserve, its clear that Richard Branson is having the time of his life. Some people say that everything Richard touches turns to gold. But the truth is, behind the fun-loving persona lies a dedicated and dynamic businessman who has sweated buckets for every dollar hes made. He has taken his share of falls, just like all of us, and picked himself up and gotten right back into the game. And throughout it allworking, succeeding, failing, trying againRichard Branson has indeed been having fun. He hasnt done it all alone. He has learned from and been inspired by many remarkable people, from politicians, scientists, writers, and co-workers to his own mother and father. Screw It, Lets Do It shares some of Richard Bransons lessons in life and business that range from good, practical advice to more esoteric inspirationsall of which have made the head of Virgin Group what he is today, including: Just do itBelieve whatever you want to achieve can be achieved. Have funHave a positive outlook, and when something stops being fun, move on. Be innovativeThe system is not sacred:Think creatively. Have sex appealCreate excitement in everything you do. Do some goodChange the world, even in a small way. Its hard to read about his journey and not catch his motivational bug and zest for lifeto act positively, to change for the better and join him in his enthusiastic and life-affirming visions for the world. Screw It, Lets Do It also presents Bransons vision for the future, a future in which we each fully embrace the responsibility to do no harm to our environment, to hold our hands out to those in need, to work in unity for the great and pressing concerns of our time. Its up to successful companies may like Virgin to lead the way in a more socially responsibleand in fact, wholly revolutionaryapproach to business. Engaging, funny, utterly absorbing, and above all, inspiring, Screw It, Lets Do It serves as a template for personal and business growth, a guidebook for anyone who wants to grab life by the horns and take a wonderful ride, livingas Richard Branson surely does life to its very fullest.
AUTHOR BIO
Sir Richard Branson is founder and chairman of the Virgin Group. In 2006, Branson committed all future profits of Virgins transportation interests to renewable energy initiatives; this commitment is expected to add up to $3 billion over the next ten years. Branson lives on Necker Island in the British Virgin Islands.
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MORE BOOK INFO
ISBN: 0753513188
ISBN(13-digit): 9780753513187
Dewey Decimal: 338.04092
Library of Congress: oc2008092469
Book Publisher: St Martins Pr
Language: ENG
No. of Pages: 236
