Corporate Entrepreneurship - $54.00 - Burns, Paul - 9780230542631

Corporate Entrepreneurship
Building the Entrepreneurial Organization
Burns, Paul
Paperback
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BOOK SYNOPSIS
The secret to sustainable competitive advantage for large organizations in the changing business environment is not simply lowering costs or restructuring for efficiency. Companies need to be adaptable, flexible, speedy, creative, innovative and opportunistic. In short, they need to act in an entrepreneurial manner. Corporate Entrepreneurship is about the ability of a large organization to make the most of commercial opportunities, to innovate, to do things differently. It is about developing an organizational and strategic capability to not just manage change, but to embrace and action it. Paul Burns' innovative text considers the personal qualities of successful entrepreneurs and the manner in which they do business. He then demonstrates how these qualities can be replicated to form an organizational architecture that encourages entrepreneurship at all levels within a company. Corporate Entrepreneurship pulls together many themes (from leadership, culture, creativity, innovation, strategy, and marketing) in a coherent and accessible form.

AUTHOR BIO
PAUL BURNS is Professor of Entrepreneurship and Dean of the University of Luton Business School, UK. He has previously held posts as Professor of Small Business Development at Cranfield School of Management, UK, having joined it from Warwick University Business School, UK. He also formerly served as Director of the 3i European Enterprise Research Centre, researching small firms across Europe. He has been a Visiting Fellow at Harvard Business School, USA, and a Visiting Professor at the Open University Business School, UK, where he developed the multi-media Small Business Programme which was screened on BBC2. He is Fellow and a former President of the Institute for Small Business and Entrepreneurship (ISBE). He is a chartered accountant, having worked for Arthur Andersen in London. For four years, he ran his own firm, Design for Learning Ltd.

TABLE OF CONTENTS
PART 1: THE ENTREPRENEURIAL DNA * The entrepreneurial revolution * Entrepreneur superhero * Entrepreneur Spiderman * Entrepreneurial architecture * PART 2: LEADING AND MANAGING THE ENTREPRENEURIAL ORGANISATION * Entrepreneurial leadership * Creating the entrepreneurial culture * Building the entrepreneurial organisation * Managing the entrepreneurial organisation * PART 3: STRATEGIES FOR THE ENTREPRENEURIAL ORGANISATION * Entrepreneurial strategies * Lifecycle and portfolio strategies * Developing strategies for growth * PART 4: ENCOURAGING CREATIVITY AND INNOVATION * Entrepreneurial innovation * Encouraging creativity * Encouraging marketing and product innovation * Epilogue PART 1: THE ENTREPRENEURIAL DNA * The entrepreneurial revolution * Entrepreneur superhero * Entrepreneur Spiderman * Entrepreneurial architecture * PART 2: LEADING AND MANAGING THE ENTREPRENEURIAL ORGANISATION * Entrepreneurial leadership * Creating the entrepreneurial culture * Building the entrepreneurial organisation * Managing the entrepreneurial organisation * PART 3: STRATEGIES FOR THE ENTREPRENEURIAL ORGANISATION * Entrepreneurial strategies * Lifecycle and portfolio strategies * Developing strategies for growth * PART 4: ENCOURAGING CREATIVITY AND INNOVATION * Entrepreneurial innovation * Encouraging creativity * Encouraging marketing and product innovation * Epilogue

MORE BOOK INFO
ISBN: 0230542638
ISBN(13-digit): 9780230542631
Dewey Decimal: 658.4/21
Library of Congress: 2008015069
Book Publisher: Palgrave Macmillan
Language: ENG
No. of Pages: 386

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