Subject to Change
Creating Great Products and Services for an Uncertain World
Merholz, Peter
Schauer, Brandon
Verba, David
Wilkens, Todd
Hardcover
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BOOK SYNOPSIS
"To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can--and should--use customer experiences to inform and shape the product development process, from start to finish."--Publisher's website.
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MORE BOOK INFO
ISBN: 0596516835
Dewey Decimal: 658
Library of Congress: 2008299439
Book Publisher: Oreilly & Associates Inc
Language: ENG
No. of Pages: 178
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