Multimodality and Genre
A Foundation for the Systematic Analysis of Multimodal Documents
Bateman, John A.
Hardcover
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BOOK SUMMARY
This book presents the first systematic, corpus-based, and theoretically rigorous approach to the description and analysis of multimodal documents.
BOOK SYNOPSIS
Analysing Multimodal Documents presents the first systematic, corpus-based, and theoretically rigorous approach to the description and analysis of multimodal documents. John Bateman introduces researchers and advanced students to a linguistically-based method of analysis that shows how different modes of expression--including language, rhetoric, images, typography, colour and space--go together to make up a document with a recognizable genre. The author draws upon both academic research and concrete experience of how designers and production teams put documents together.
AUTHOR BIO
JOHN BATEMAN is Professor of English Linguistics at the University of Bremen, Germany.
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MORE BOOK INFO
ISBN: 0230002560
ISBN(13-digit): 9780230002562
Dewey Decimal: 410
Library of Congress: 2008011397
Book Publisher: Palgrave Macmillan
Language: ENG
No. of Pages: 312
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