Enduring Success
What Top Companies Do Differently
Bailorn, Franz
Matzler, Kurt
Tschemernjak, Dieter
Stevenson, Matthew (TRN)
Joyce, Annette (TRN)
Hardcover
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BOOK SYNOPSIS
Why are some companies able to achieve success, even under difficult circumstances, whereas others struggle and face problems? The results of this large-scale study of over 1,000 top companies and leaders, such as Nestlé, T-Mobile, Peter Brabeck-Lathmate, René Obermann and Markus Langes-Swarovski, are clear. Success doesn't depend on the market situation, but on the management of the company. The book looks at the success factors of high-performing companies, and how they perform in areas such as innovation, market orientation, core competencies, and leadership.
AUTHOR BIO
Kurt Matzler is in the Department of Marketing and International Management, University of Klagenfurt, Austria. Franz Bailom and Dieter Tschemernjak are Innovative Management Partners at IMP, Austria.
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MORE BOOK INFO
ISBN: 0230550649
ISBN(13-digit): 9780230550643
Dewey Decimal: 658.4/09
Library of Congress: 2007025504
Book Publisher: Palgrave Macmillan
Language: ENG
No. of Pages: 204
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