101 Ways to Promote Your Tourism Business Web Site
Proven Internet Marketing Tips, Tools, and Techniques to Draw Travelers to Your Site
Sweeney, Susan
Paperback
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BOOK SUMMARY
Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each chapter to stand on its
BOOK SYNOPSIS
Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each chapter to stand on its own, the book provides easy and immediate implementation for a variety of promotion strategies, including those geared for bed and breakfasts, campgrounds, and theme parks. By learning to utilize industry-specific internet newsgroups and mailing lists, businesses can target their customers, examine advertising techniques of their competitors, and ensure consistent visibility on the Web. Tips on updating, revisiting, and rethinking a business's online presence round out the advice, ensuring that potential and existing clients keep coming back.
BOOK REVIEWS
"Susan Sweeney's savvy has been a God-send to our organization. This book provides the kind of information necessary to take us to the next level." Jim Duggan, Wild Goose Lodge
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MORE BOOK INFO
ISBN: 1931644624
ISBN(13-digit): 9781931644624
Dewey Decimal: 910.68/8
Library of Congress: 2008002258
Book Publisher: Independent Pub Group
Language: ENG
No. of Pages: 300
Paper Weight (lb): 0.50 lb
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