Graphic Design
A New History
Eskilson, Stephen
Hardcover
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BOOK SUMMARY
This exciting new history of graphic design explores its evolution from the late 19th century to the present day. Organized chronologically, the book illuminates the dynamic relationship between design and manufacturing as well as the roles of technology,
Submit a book reviewBOOK SYNOPSIS
This exciting new history of graphic design explores its evolution from the late 19th century to the present day. Organized chronologically, the book illuminates the dynamic relationship between design and manufacturing as well as the roles of technology, social change, and commercial forces on the course of design history. The layout of each chapter reflects the unique style of the period it describes, and some 450 illustrations throughout the volume provide a visual record of more than one hundred years of creative achievement in the field.
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Under the influence of William Morris and the Arts and Crafts movement in the late 19th century, a new era began for design arts. Fueled by popular Art Nouveau advertising, the work of graphic designers became central in the growing consumer goods economy. This book traces the emergence of varied modernist design styles in the early 20th century and then examines the wartime politicization of regional styles through American government patronage and revolutionary Soviet ideas. Richly contextualized chapters chronicle the history of the Bauhaus and the rise of the International Style, followed by the postmodern movement of the 1970s and '80s. After highlighting recent developments in graphic design around the globe, the author discusses the impact of inexpensive, powerful design software and the challenges facing designers now.
AUTHOR BIO
Stephen Eskilson is associate professor, Art Department, Eastern Illinois University. He is coauthor of Frames of Reference: Art History and the World and publishes frequently on contemporary art and design.
BOOK REVIEWS
“Stephen Eskilson has written an expansive new book on the history of modern graphic design. Rather than reconstruct the typical ''pyramids to Picasso'' chronology, he begins with a richly detailed and insightful summary of the later part of the 19th century and assembles a remarkably thorough review of art and communications from the avant-garde and the war years to the international style, post modern design, and digital media. Interspersed with examples of architecture, references to contemporary essays and journals, and both familiar and new illustrations, it is perhaps the most inclusive, thorough, and up-to-date assessment of design available. It will prove accessible to students, authoritative to professionals and educators, and will provide an excellent basis for a comprehensive understanding of essential developments in contemporary visual culture. This is one of the most comprehensive and detailed texts I have encountered and is essential reading for any student or designer studying the history of 20th century design.”—Doug Wadden, University of Washington
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MORE BOOK INFO
ISBN: 0300120117
ISBN(13-digit): 9780300120110
Dewey Decimal: 760
Library of Congress: 2006039466
Book Publisher: Yale Univ Pr
Language: ENG
No. of Pages: 464
Paper Weight (lb): 5.45 lb
