Marketing Literature
The Making of Contemporary Writing in Britain
Squires, Claire
Hardcover
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BOOK SUMMARY
Marketing Literature examines the conditions of, contexts for, and some key instances of, the publishing of contemporary writing in Britain. It considers the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s,
BOOK SYNOPSIS
Marketing Literature examines the conditions of, contexts for, and some key instances of, the publishing of contemporary writing in Britain. It considers the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, format, packaging, authorship and reading. This innovative study of recent publishing history includes case studies of novels including Trainspotting, Bridget Jones's Diary, Captain Corelli's Mandolin, The God of Small Things and the His Dark Materials trilogy.
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MORE BOOK INFO
ISBN: 140399773X
ISBN(13-digit): 9781403997739
Dewey Decimal: 070.50941
Library of Congress: 2007016438
Book Publisher: Palgrave Macmillan
Language: ENG
No. of Pages: 237
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