The Marketing of Political Parties
Political Marketing at the 2005 British General Election
Lilleker, Darren G. (EDT)
Jackson, Negel A. (EDT)
Scullion, Richard (EDT)
Paperback
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We're sorry, but we do not currently have this book in stock.BOOK SUMMARY
What is political marketing and how does it work? This question sits at the heart of this book. Using the British General Election of 2005 as a case study, this collection focuses on three important elements: the products offered by the parties; the campa
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MORE BOOK INFO
ISBN: 0719073014
ISBN(13-digit): 9780719073014
Dewey Decimal: 324
Book Publisher: Palgrave Macmillan
Language: ENG
No. of Pages: 269
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