Strategic Operations Management
A Value Chain Approach
Rainbird, Mark
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BOOK SUMMARY
The value chain framework has made its way to the forefront of management thought as a powerful analysis tool for strategic planning. Its ultimate goal is to maximize value creation while minimizing costs. In this book David Walters applies the framework
BOOK SYNOPSIS
The value chain framework has made its way to the forefront of management thought as a powerful analysis tool for strategic planning. Its ultimate goal is to maximize value creation while minimizing costs. In this book David Walters applies the framework to strategic decision making in the field of operations management.
AUTHOR BIO
DAVID WALTERS is Professor of Management at the Sydney Graduate School of Management, University of Western Sydney, Australia. MARK RAINBIRD is Managing Director of AWA Ltd, a computer service company operating Australia wide.
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MORE BOOK INFO
ISBN: 0230507654
ISBN(13-digit): 9780230507654
Dewey Decimal: 658.4/012
Library of Congress: 2006051459
Book Publisher: Palgrave Macmillan
Language: ENG
No. of Pages: 422
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