Economics, Strategy And the Firm
Cashian, Paul
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BOOK SUMMARY
This volume reflects the increasing synthesis of ideas from business economics and business strategy to explain how organizations fulfil their corporate goals. The book provides an analytical framework to explore how organizations operate and interact wit
BOOK SYNOPSIS
This volume reflects the increasing synthesis of ideas from business economics and business strategy to explain how organizations fulfil their corporate goals. The book provides an analytical framework to explore how organizations operate and interact with the environment and shows how tools from economics can be used to explain, and even predict, the economic behavior of organizations.
Assuming a basic knowledge of microeconomic theory, the text is aimed at intermediate undergraduates and MBA students undertaking a course of study in economics and strategy, industrial economics, or industrial organization.
AUTHOR BIO
PAUL CASHIAN is subject head for Business Policy at Coventry Business School.
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MORE BOOK INFO
ISBN: 0333992970
ISBN(13-digit): 9780333992975
Dewey Decimal: 658.4012
Library of Congress: oc2007060761
Book Publisher: Palgrave Macmillan
Language: ENG
No. of Pages: 341
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