Big in Asia
30 Strategies for Business Success, Revised And Updated
Butler, Charlotte
Backman, Michael
Paperback
$28.86 + $1.99 USPS S/H
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BOOK SUMMARY
A completely revised and updated edition of the book Big in Asia with five additional, entirely new chapters
BOOK SYNOPSIS
China, India and the rest of Asia is the world’s most exciting and dynamic business environments. It’s also the most complicated and risky. Can an individual investor or company not just survive but thrive? Big in Asia, the best selling guide to business in Asia by Michael Backman and Charlotte Butler, provides an unrivalled quantity of practical advice, real case studies and examples on how to do this - how to become Big in Asia. It combines management school theory with the grit of Asian corporate realities. And unlike almost every other business and management guide, it is a book written for Asia with due consideration to the regional variations within Asia.
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MORE BOOK INFO
ISBN: 0230000274
ISBN(13-digit): 9780230000278
Dewey Decimal: 658.4/012
Library of Congress: 2006051586
Book Publisher: Palgrave Macmillan
Language: ENG
No. of Pages: 438
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