The People's Tycoon
Henry Ford And the American Century
Watts, Steven
Paperback
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BOOK SYNOPSIS
How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Fords outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography.
The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow.
Uncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century America, Watts has given us a comprehensive, illuminating, and fascinating biography of one of Americas first mass-culture celebrities.
BOOK REVIEWS
The implicit claim of Wattss admirable book is almost inarguablethat its impossible to understand 20th-century America without knowing the story of Henry Ford. The New York Times
Ford has had many biographers. . . . None, however, comes close to Steven Watts. . . . He brilliantly reveals the nature of Fords genius. Chicago Tribune
Steven Watts attempts the most integrated understanding to date of Fords enormous influence and varied appeal. . . . The fascinating result may change the way Henry Ford is remembered. San Francisco Chronicle
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MORE BOOK INFO
ISBN: 0375707255
ISBN(13-digit): 9780375707254
Dewey Decimal: 338
Library of Congress: oc2007054690
Book Publisher: Random House Inc
Language: ENG
No. of Pages: 614
Paper Weight (lb): 1.345 lb
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