Geomarketing
Methods And Strategies in Spatial Marketing
Cliquet, Gerard (EDT)
Hardcover
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BOOK SYNOPSIS
This examination of spatial theories of marketing covers geographic techniques used to solve common marketing problems and the geography of markets which focuses on various constituents, density of households, types of lifestyle, and spending patterns. Recommendations and analytical methods based on the studies from members of the French Society for Trenchless Technology are also included.
AUTHOR BIO
Gérard Cliquet is a professor of marketing at the Institute of Business Administration at the University of Rennes 1 and a director of the Center for Research in Economics and Management in France.
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MORE BOOK INFO
ISBN: 190520907X
ISBN(13-digit): 9781905209071
Dewey Decimal: 658.8/04
Library of Congress: 2005035291
Book Publisher: John Wiley & Sons Inc
Language: ENG
No. of Pages: 327
Paper Weight (lb): 1.39 lb
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