Government Marketing Best Practices
Real World Tactics On How To Grow Mindshare And Increace Marketshare To Grab A Bigger Slice Of The World's Largest Market - "Fortune One" - The U.S. F
Amtower, Mark
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BOOK SYNOPSIS
This book provides the best marketing tactics for selling to the worlds largest vertical market, the U.S. federal government. ""Buy this book. Borrow this book. Steal this book. Do whatever it is that you have to do to get it. Its THE ultimate how-to for anyone (and everyone!) who wants to sell to the government market. Chock full of proven tips and practical advice, the book is written by the #1 most respected authority in government marketing and the only guy who actually knows how to do it . . .."" --Amy Africa, President, Creative Results
AUTHOR BIO
Mark Amtower is the founding partner of Amtower & Company. He is recognized as a leading authority on Federal marketing and consults with senior management in several companies on government marketing programs. Since 1985, Amtower & Company has been providing critical marketing information to companies selling to the Federal government - both novices and experienced marketers alike looking to create, maintain and grow marketshare. Each year Mr. Amtower advises a carefully selected group of CEOs and other top managers at government contractors, manufacturers, and B-to-B catalog firms on matters concerning government marketing. Mr Amtower resides in Highland, Maryland with his wife and two children.
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MORE BOOK INFO
ISBN: 0976486709
ISBN(13-digit): 9780976486701
Copyright: 2005
Dewey Decimal: 380
Library of Congress: 2004195116
Book Publisher: Atlasbooks Dist Serv
Language: ENG
No. of Pages: 195
Paper Weight (lb): 0.85
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