The Copywriter's Handbook
A Step-by-step Guide to Writing Copy That Sells
Bly, Robert W.
Paperback
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BOOK SUMMARY
The classic guide to copywriting, now in an entirely updated third edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and b
BOOK SYNOPSIS
The classic guide to copywriting, now in an entirely updated third edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attentionand sell more products.
Among the tips revealed are
eight headlines that workand how to use them
eleven ways to make your copy more readable
fifteen ways to open a sales letter
the nine characteristics of successful print ads
how to build a successful freelance copywriting practice
fifteen techniques to ensure your e-mail marketing message
is opened
This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriters Handbook remains the ultimate guide for people who write or work with copy.
I dont know a single copywriter whose work would not be improved by reading this book. David Ogilvy
AUTHOR BIO
Robert W. Bly is a freelance copywriter specializing in business-to-business, high-tech, and direct advertising. He is the author of more than sixty books and has appeared on CNBC and CBSs Hard Copy. He lives in Dumont, New Jersey.
BOOK REVIEWS
"This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf."-Los Angeles Times
Submit a book reviewFOR RELATED BOOKS
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MORE BOOK INFO
ISBN: 0805078045
ISBN(13-digit): 9780805078046
Dewey Decimal: 808/.066659
Library of Congress: 2005050345
Book Publisher: Henry Holt & Co
Language: ENG
No. of Pages: 410
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