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The Secret of Success of Mercedes-Benz, BMW, Porsche And Audi
Rosengarten, Philipp G.
Sturmer, Christoph B.
Hardcover
$42.96 + $1.99 USPS S/H
$2.15 of your order (5%) will be donated to the school of your choice.
BOOK SUMMARY
At the beginning of the 1990s the German car industry had its back to the wall. Japanese competitors were demonstrating significant advantages in terms of quality and productivity. Consultants warned that only a few global car groups would survive. Instea
BOOK SYNOPSIS
At the beginning of the 1990s the German car industry had its back to the wall. Japanese competitors were demonstrating significant advantages in terms of quality and productivity. Consultants warned that only a few global car groups would survive. Instead of following the Japanese concepts of lean production, Mercedes-Benz, BMW, Porsche and Audi developed a new innovative premium brand strategy and initiated a revolution in the industry by setting innovative benchmarks. This book analyzes the story.
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MORE BOOK INFO
ISBN: 1403998833
ISBN(13-digit): 9781403998835
Dewey Decimal: 338.4/762922/0943
Library of Congress: 2005044513
Book Publisher: Palgrave Macmillan
Language: ENG
No. of Pages: 194
