Consuming Kids
Protecting Our Children From The Onslaught Of Marketing and Advertising
Linn, Susan
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BOOK SYNOPSIS
The average American child sees about 40,000 television commercials every year. Companies target younger viewers all the time, selling everything from sugar cereals to minivans, and cross-promotional marketing influences everything from the food stocked in school vending machines to the characters who appear in childrens books. Kids are requesting specific brands as soon as they can talk. American corporations spend over $15 billion yearly on marketing to children in an effort to cultivate nagging, insatiable, cradle-to-grave consumers.
In this shocking and engrossing exposé, psychologist Susan Linn reveals how the marketing industry preys on kids from the day theyre born, exploiting their vulnerabilities and skewing their values in order to influence what they eat, wear, and play with. This advertising blitz stifles creativity and exacerbates obesity, eating disorders, violence, sexual precocity, and substance abuse. Linna mother herselfrecognizes that parents alone are no match for the marketing experts. What they need is the concerted help of healthcare professionals, educators, and legislators who have childrens best interests in mind. Consuming Kids is a call to action for anyone who cares about the well-being of children.
BOOK REVIEWS
A powerful warning and wake-up call. Marian Wright Edelman
Forces us to see a world in which it is considered legitimate to treat children and their tastes as market potential and to manipulate them accordingly accordingly. Penelope Leach
A call to arms. . . . We can and must take back our parental roles. T. Berry Brazelton, M.D.
Susan Linn
A cri de coeur on behalf of people too young to suspect how their share of mind is being jealously divided. . . . Linn does a fine job of exposing the wickedness of preying commercially on the young. The Wall Street Journal
Arguing passionately . . . Linn makes a compelling case for restricting commercial access to children. The Washington Post Book World
A measured, but ultimately devastating, critique of consumerism and American childhood. Mother Jones
A take-charge book [filled with] a multitude of amazing and often terrifying facts. . . . An important and startling book that should be read not only by parents, but by policymakers as well. Rocky Mountain News
The most disturbing book of the yeara fact-filled study of just how commercialized childhood has become. The Weekly Standard
At last a book that provides the data, the arguments, and the passion that can be mobilized to end marketing to children. Susan Linn is a hero of our times. Howard Gardner, author of Changing Minds
Like Eric Schlosser in Fast Food Nation, Linn . . . put[s] together a truly devastating case . . . couch[ed] in the most reasonable terms possible. . . . A socially conscious account that deserves wide exposure. Publishers Weekly (starred review)
Linn presents a salient, substantial, and worrying case. . . . As useful as it is serious, this book is necessary reading for parents. Alissa Quart, author of Branded
[A] forceful exposé. . . . Illuminating. Library Journal (starred review)
A compelling and compassionate critique. . . . If youre thinking marketing to kids has gotten out of hand, and are wondering what to do, this book is for you. . . . Susan Linn has provided a road map for taking back the culture of childhood. Juliet B. Schor, author of Born To Buy
Generous with both advice and the names of organizations already on the case. The Boston Globe
Submit a book reviewFOR RELATED BOOKS
Business & Economics Books :: Advertising & Promotion Books
Business & Economics Books :: Consumer Behavior Books
Social Science Books :: Children's Studies Books
MORE BOOK INFO
ISBN: 1400079993
ISBN(13-digit): 9781400079995
Dewey Decimal: 658.8/342/083
Library of Congress: 2005045330
Book Publisher: Random House Inc
Language: ENG
No. of Pages: 288
Paper Weight (lb): 0.52
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