Coca-Globalization
Following Soft Drinks from New York to New Guinea
Robert, Foster J.
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BOOK SUMMARY
This book explores globalization through an historical and anthropological study of how soft drinks such as Coke and Pepsi became more than mere commodities.Â
BOOK SYNOPSIS
This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.
AUTHOR BIO
Robert J. Foster is Professor of Anthropology and Mercer Brugler Distinguished Teaching Professor, University of Rochester. He is the author of Social Reproduction and History in Melanesia and Materializing the Nation: Commodities, Consumption, and Media in Papua New Guinea.
BOOK REVIEWS
"Robert Foster asks his readers to consider the possibility of doing research on commodities and globalization in a way that both illuminates political economic structures, practices, and contexts and illustrates the daily lived experiences of individuals who are affected by commodity production, commodity consumption, and globalization. The book is simply one of the most eloquently argued and clearly written texts on globalization that I have ever read."-Paige West, Assistant Professor of Anthropology, Barnard College and Columbia University
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MORE BOOK INFO
ISBN: 0312238711
ISBN(13-digit): 9780312238711
Copyright: 2005
Dewey Decimal: 306.4
Library of Congress: 2007026773
Book Publisher: Palgrave Macmillan
Language: ENG
No. of Pages: 275
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