The Complete Idiot's Guide to Marketing
White, Sarah
Paperback
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BOOK SYNOPSIS
From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:
Guerilla marketing
Marketing to Boomers and Latinos
Online marketing
Targeted-but-affordable direct mail
Sample marketing plans for several types of small businesses (as well as a couple of larger projects)
Practical, do-it-yourself distribution strategies
Analysis of business segments and trends, and much more.
AUTHOR BIO
Sarah White is a marketing and advertising consultant. She is the author of Streetwise Advertising and Do It Yourself Direct Mail and Publicity, and a consultant for Adams Advertising Streetwise Advisor.
FOR RELATED BOOKS
Business & Economics Books :: Marketing Books :: General Books
Business & Economics Books :: Reference Books
MORE BOOK INFO
ISBN: 1592571352
ISBN(13-digit): 9781592571352
Copyright: 2003
Dewey Decimal: 658.8
Library of Congress: 2003110662
Book Publisher: Alpha Books
Language: ENG
No. of Pages: 400
Paper Weight (lb): 1.65
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