The Rise of the Creative Class
And How It's Transforming Work, Leisure, Community and Everyday Life
Florida, Richard
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BOOK SUMMARY
How community culture and attitudes create an aggressive, savvy community.
BOOK SYNOPSIS
The Washington Monthly 2002 Annual Political Book Award Winner The Rise of the Creative Class gives us a provocative new way to think about why we live as we do today-and where we might be headed.
Weaving storytelling with masses of new and updated research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy. Just as William Whyte's 1956 classic The Organization Man showed how the organizational ethos of that age permeated every aspect of life, Florida describes a society in which the creative ethos is increasingly dominant.
Millions of us are beginning to work and live much as creative types like artists and scientists always have-with the result that our values and tastes, our personal relationships, our choices of where to live, and even our sense and use of time are changing. Leading the shift are the nearly 38 million Americans in many diverse fields who create for a living-the Creative Class. The Rise of the Creative Class chronicles the ongoing sea of change in people's choices and attitudes, and shows not only what's happening but also how it stems from a fundamental economic change. The Creative Class now comprises more than thirty percent of the entire workforce. Their choices have already had a huge economic impact. In the future they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither.
AUTHOR BIO
Richard Florida is Professor of Business and Creativity at the Rotman School of Management, University of Toronto, and the founder of the Creative Class Group, a for-profit think tank that charts trends in business, communities, and lifestyles. His national bestseller The Rise of the Creative Class was awarded the Washington Monthlys Political Book Award and Harvard Business Reviews Breakthrough Idea Award. He lives in Toronto, Canada.
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MORE BOOK INFO
ISBN: 0465024777
ISBN(13-digit): 9780465024773
Copyright: 2004
Dewey Decimal: 305.5
Library of Congress: 2004351252
Book Publisher: Perseus Books Group
Language: ENG
Binding: Sewn
No. of Pages: 416
Paper Weight (lb): 1.1
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