The Power of Product Platforms
Building Value and Cost Leadership
Meyer, Marc H.
Lehnerd, Alvin P.
Hardcover
$22.75 + $1.99 USPS S/H
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BOOK SYNOPSIS
A guide for turning products into profits discusses how firms should focus their energies on developing families of products simultaneously that share common components and technology
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MORE BOOK INFO
ISBN: 0684825805
Copyright: 1997
Dewey Decimal: 658.5/75
Library of Congress: 96033508
Book Publisher: Simon & Schuster
Language: ENG
No. of Pages: 267
Paper Weight (lb): 1.2
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