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Mini Marketing
The New Common-Sense, Low-Cost Approach for

Ron King
Paperback
booksXYZ price: $13.77
$0.69 of your order (5%) will be donated to the school of your choice.

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BOOK SUMMARY
Best-selling, interactive workbook by expert teaches entrepreneurs how to use their own expertise to easily develop simple, successful marketing plans!

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BOOK SYNOPSIS
From a college professor at Santa Rosa Junior College:
"A textbook that's also a page turner? Impossible, until now! I finally found a book I was excited about using for my distance learning class. Author Ron King has successfully turned "Marketing 101" into a fun and understandable class with his book, Mini Marketing. He transforms complicated (or so we thought!) concepts into "can do" inspirations. My students loved this book! It should be read by anyone wanting a quick and engaging way to understand how marketing affects a business, large or small, and how to make it work. If you--†â€™Ãƒâ€ Ã¢â‚¬â„¢--¢â‚'ƒâ€šÃ‚¢--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¡--¢â‚'ƒâ€šÃ‚¬--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¾--¢â‚'ƒâ€šÃ‚¢re a college professor or high school teacher, take a good look at this book. It--†â€™Ãƒâ€ Ã¢â‚¬â„¢--¢â‚'ƒâ€šÃ‚¢--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¡--¢â‚'ƒâ€šÃ‚¬--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¾--¢â‚'ƒâ€šÃ‚¢s excellent!"

From Pelican Publishing Company:
"This user-friendly workbook is a gold mine of instruction and inspiration for new business owners or anyone who wants to jump-start their marketing plan. Beginning with basic definitions, Ron King demonstrates, through thought-provoking exercises and entertaining real-world examples, how to establish a product or service image and sell it successfully. This guide contains more than 200 simple, very effective, mini marketing plans that work for any type of business."

From marketing consultant author Ron King,
This book, designed especially for shoestring marketers, is full of easy, inexpensive mini-marketing plans successfully tested in the field!

If you hate marketing but know you have to do it, this book has over 200 simple, detailed, low-cost, no-cost but very effective mini-marketing plans for growing your small or start-up business on a shoestring.

Exciting format helps you understand basic marketing concepts and become familiar with the most recent, successful small business marketing strategies. Numerous graphics, informative yet easy worksheets, and excellent forms for writing your own marketing plan. 200 pages written in simple, non-technical language that's fun to read.

If you want an easy way to begin finding customers and selling your services and/or products to them, this book is for you. Or if you're just thinking about starting your own business, this book will help you design a simple, comfortable, and very effective, yet inexpensive, marketing plan that will help you grow your business.

BOOK EXCERPTS
Simply put, from a marketing standpoint, there are two parts to every business that must be marketed separately. There--†â€™Ãƒâ€ Ã¢â‚¬â„¢--¢â‚'ƒâ€šÃ‚¢--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¡--¢â‚'ƒâ€šÃ‚¬--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¾--¢â‚'ƒâ€šÃ‚¢s the product or service, of course, but just as important are all the components of the business that make it function. Whether your waiting room is comfortable has nothing to do with your product/service, nor does the way your business card looks or the way you present yourself on the telephone. However, the way you market these components can make or break your business. This books helps you see the distinction clearly, and to then do something about it.

Marketing does not have to be complicated, and you don--†â€™Ãƒâ€ Ã¢â‚¬â„¢--¢â‚'ƒâ€šÃ‚¢--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¡--¢â‚'ƒâ€šÃ‚¬--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¾--¢â‚'ƒâ€šÃ‚¢t have to know a lot of fancy terms to make it work. Terms like "positioning," or "market segments," or "psychographics," or "niche" I--†â€™Ãƒâ€ Ã¢â‚¬â„¢--¢â‚'ƒâ€šÃ‚¢--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¡--¢â‚'ƒâ€šÃ‚¬--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¾--¢â‚'ƒâ€šÃ‚¢m sure all have their place, but not in your business at this point in time. I make a concerted effort to avoid them because they--†â€™Ãƒâ€ Ã¢â‚¬â„¢--¢â‚'ƒâ€šÃ‚¢--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¡--¢â‚'ƒâ€šÃ‚¬--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¾--¢â‚'ƒâ€šÃ‚¢re an attempt to make marketing as "scientific" as possible, and I--†â€™Ãƒâ€ Ã¢â‚¬â„¢--¢â‚'ƒâ€šÃ‚¢--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¡--¢â‚'ƒâ€šÃ‚¬--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¾--¢â‚'ƒâ€šÃ‚¢m sure people who use them ought to be paid good money for their advice.

But it--†â€™Ãƒâ€ Ã¢â‚¬â„¢--¢â‚'ƒâ€šÃ‚¢--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¡--¢â‚'ƒâ€šÃ‚¬--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¾--¢â‚'ƒâ€šÃ‚¢s the kind of advice you don--†â€™Ãƒâ€ Ã¢â‚¬â„¢--¢â‚'ƒâ€šÃ‚¢--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¡--¢â‚'ƒâ€šÃ‚¬--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¾--¢â‚'ƒâ€šÃ‚¢t need right now --†â€™Ãƒâ€ Ã¢â‚¬â„¢--¢â‚'ƒâ€šÃ‚¢--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¡--¢â‚'ƒâ€šÃ‚¬--†â€™Ãƒâ€šÃ‚¢'€šÂ¬Ã…¡Ã‚¬--¢â‚¬Â¦ÃƒÂ¢Ã¢â€šÂ¬Ã…" or maybe ever.

Put it this way: if marketing was a science, the billions spent every year experimenting with whether particular ads, or marketing strategies, or public relations campaigns, or colors, or whether to use a man--†â€™Ãƒâ€ Ã¢â‚¬â„¢--¢â‚'ƒâ€šÃ‚¢--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¡--¢â‚'ƒâ€šÃ‚¬--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¾--¢â‚'ƒâ€šÃ‚¢s or woman--†â€™Ãƒâ€ Ã¢â‚¬â„¢--¢â‚'ƒâ€šÃ‚¢--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¡--¢â‚'ƒâ€šÃ‚¬--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¾--¢â‚'ƒâ€šÃ‚¢s voice-over, would certainly have (by now, anyway) delivered a foolproof combination that worked every time and made millions for everyone in business.

But it hasn--†â€™Ãƒâ€ Ã¢â‚¬â„¢--¢â‚'ƒâ€šÃ‚¢--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¡--¢â‚'ƒâ€šÃ‚¬--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¾--¢â‚'ƒâ€šÃ‚¢t.

So --†â€™Ãƒâ€ Ã¢â‚¬â„¢--¢â‚'ƒâ€šÃ‚¢--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¡--¢â‚'ƒâ€šÃ‚¬--†â€™Ãƒâ€šÃ‚¢'€šÂ¬Ã…¡Ã‚¬--¢â‚¬Â¦ÃƒÂ¢Ã¢â€šÂ¬Ã…" if marketing isn--†â€™Ãƒâ€ Ã¢â‚¬â„¢--¢â‚'ƒâ€šÃ‚¢--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¡--¢â‚'ƒâ€šÃ‚¬--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¾--¢â‚'ƒâ€šÃ‚¢t a science, what is it? And if it--†â€™Ãƒâ€ Ã¢â‚¬â„¢--¢â‚'ƒâ€šÃ‚¢--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¡--¢â‚'ƒâ€šÃ‚¬--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¾--¢â‚'ƒâ€šÃ‚¢s not complicated, why isn--†â€™Ãƒâ€ Ã¢â‚¬â„¢--¢â‚'ƒâ€šÃ‚¢--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¡--¢â‚'ƒâ€šÃ‚¬--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¾--¢â‚'ƒâ€šÃ‚¢t it? Here--†â€™Ãƒâ€ Ã¢â‚¬â„¢--¢â‚'ƒâ€šÃ‚¢--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¡--¢â‚'ƒâ€šÃ‚¬--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¾--¢â‚'ƒâ€šÃ‚¢s why: After decades of marketing studies, marketing surveys, marketing polls, marketing whatever, "recent findings" show that just a plain old, good, trusting relationship is usually all it takes to convince someone to buy your products or services.

The easy part about all this, is that in your lifetime, you--†â€™Ãƒâ€ Ã¢â‚¬â„¢--¢â‚'ƒâ€šÃ‚¢--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¡--¢â‚'ƒâ€šÃ‚¬--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¾--¢â‚'ƒâ€šÃ‚¢ve had lots of relationships --†â€™Ãƒâ€ Ã¢â‚¬â„¢--¢â‚'ƒâ€šÃ‚¢--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¡--¢â‚'ƒâ€šÃ‚¬--†â€™Ãƒâ€šÃ‚¢'€šÂ¬Ã…¡Ã‚¬? with family members, friends, classmates, colleagues, bank tellers, loan officers, neighbors, dentists, doctors, teachers, store owners, mailmen/women, UPS people, and many others, so you already know what works and what doesn--†â€™Ãƒâ€ Ã¢â‚¬â„¢--¢â‚'ƒâ€šÃ‚¢--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¡--¢â‚'ƒâ€šÃ‚¬--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¾--¢â‚'ƒâ€šÃ‚¢t.

You know that you get along better with people when you--†â€™Ãƒâ€ Ã¢â‚¬â„¢--¢â‚'ƒâ€šÃ‚¢--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¡--¢â‚'ƒâ€šÃ‚¬--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¾--¢â‚'ƒâ€šÃ‚¢re nice. You know that being pleasant is a better way to start off a conversation than being disagreeable. You know when to stand up for something and when to compromise. You know when you make a date for dinner that you have to find a place both of you want to go.

It--†â€™Ãƒâ€ Ã¢â‚¬â„¢--¢â‚'ƒâ€šÃ‚¢--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¡--¢â‚'ƒâ€šÃ‚¬--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¾--¢â‚'ƒâ€šÃ‚¢s safe, therefore, to say that you have a pretty intimate understanding of the most important aspect of marketing --†â€™Ãƒâ€ Ã¢â‚¬â„¢--¢â‚'ƒâ€šÃ‚¢--†â€™Ãƒâ€šÃ‚¢'‚'‚¬Ã…¡--¢â‚'ƒâ€šÃ‚¬--†â€™Ãƒâ€šÃ‚¢'€šÂ¬Ã…¡Ã‚¬--¢â‚¬Â¦ÃƒÂ¢Ã¢â€šÂ¬Ã…" the relationship.

Now all you have to learn is how to apply that understanding to your business. This easy-to-use workbook is designed to do just that. It will help you transform what you do know about life and about your business into a relationship-building marketing plan that works just for you and the business you want to develop.

SUGGESTED LINKS
Mini Marketing


FOR RELATED BOOKS
Business & Economics Books :: Marketing Books :: Direct Books

MORE BOOK INFO
ISBN: 1589800532
ISBN(13-digit): 9781589800533
Copyright: 2002
Book Publisher: Pelican Publishing Company
No. of Pages: 199
Paper Weight (lb): 65#
Illustrations (B&W): 45



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